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Kensington is one of the most desirable locations for luxury property buyers. Attracting UK buyers, as well as visitors from overseas looking to put down roots in the UK capital and investors keen to capitalise on the growth of the local property market, Kensington is a prime location.
In this detailed guide, we’ll explore why domestic and international buyers are sold on Kensington, outlining the many benefits of buying in this esteemed area of Central London.
Why is Kensington so popular among luxury buyers?
There are many reasons why Kensington property flies off the market. The royal borough has plenty to offer luxury buyers searching for everything from bijou boltholes and luxury apartments to historic townhouses and mansions with a prestigious address. The top reasons to choose Kensington and Chelsea include:
Proximity to cultural treasures
London attracts around 30 million visitors per year, including 20 million international tourists. Living in the Royal Borough of Kensington affords easy access to some of London’s best-loved landmarks and cultural institutions, including world-class museums. Highlights include the Royal Albert Hall, the Natural History Museum, the Victoria and Albert Museum and Kensington Palace.
Green spaces
City living can be exhilarating, but many of us enjoy being in nature and embracing the tranquillity and serenity of green spaces. Proximity to parks and gardens is one of the reasons why the Kensington property market is so buoyant. Here, you have Hyde Park, Holland Park and Kensington Gardens on your doorstep.
Stunning luxury properties
Buying property in Kensington offers access to a stunning, diverse range of luxury homes that enjoy a prime location. High-end properties range from traditional Victorian terraced houses and historic townhouses to modern developments with luxury apartments, penthouses and studios and mansions that ooze historic charm. This area is synonymous with tree-lined streets, quaint squares, communal gardens and properties that showcase the finest examples of architecture through the ages. Contemporary apartments offer modern amenities and access to facilities, which may include a swimming pool, fitness centre and private parking.
Luxury shopping, dining and drinking
London is a bustling, thriving hub for foodies, those who love to get together and socialise in bars and restaurants and those keen to indulge in retail therapy. Home to designer boutiques, flagship stores and independent retailers, high-end shopping doesn’t get any better. Head to Notting Hill for quirky, one-off boutiques and bustling markets, visit Knightsbridge for a tour around iconic Harrods or head to Kensington High Street for much-loved brands.
Excellent transport links
Excellent transport links make Kensington a fantastic choice for locals, UK residents and international buyers. With easy access to major airports, multiple underground stations and local and national bus and coach services, getting around is simple and stress-free. The proximity to transport links makes buying in Kensington ideal for commuters, but it also enhances investment potential by increasing rental yields and saleability. For international residents, this is a strategic location that makes financial sense and takes the stress out of travelling to a second home.
Investment opportunities
The area’s property market attracts both domestic and foreign buyers and investors. One of the main incentives to buy in prime Central London is the opportunity to capitalise on rising rental yields. The average private rent in Kensington increased by 9.8% between October 2023 and October 2024. Rental properties are sought-after in this area, with high demand for contemporary apartments that offer modern luxury and more traditional West London properties pushing prices up. Despite market fluctuations and changing market trends, Kensington boasts relatively high property values, with an average house price of over £1.18 million in 2024. The London average is £526,000.
Prestige and history
The area’s prestige and rich history make it a top choice for buyers and property investors. There is a strong royal connection, a unique blend of traditional and modern architecture and an inimitable historic charm, which make Kensington special. Queen Victoria was born at Kensington Palace and it has since been home to Diana, Princess of Wales, Princess Margaret and Princess Eugenie. Kensington is also home to The Royal College of Art, the Royal College of Science and the Royal College of Music.
Home to luxury boutiques, peaceful green spaces, fine dining establishments and some of London’s most spectacular prime real estate locations, Kensington is one of the top choices for luxury property buyers. Luxury living is guaranteed at Kensington’s prestigious addresses.
If you’re looking for a new property in Kensington, or you’d like more information about the local property market, don’t hesitate to contact the team at Beauchamp Estates.
